The iconic Burberry logo, featuring a man holding an umbrella, is instantly recognizable across the globe. This symbol has become synonymous with the luxury British fashion brand and is a key element of its brand identity. But why did Burberry choose this particular symbol, and what does it represent?
Burberry's logo, featuring a man holding an umbrella, was chosen because it symbolizes protection and integrity, two core values of the company. The umbrella is a universal symbol of protection from the elements, such as rain or sun, and reflects Burberry's heritage as a maker of high-quality outerwear. The figure holding the umbrella is also a nod to the brand's British roots and its tradition of craftsmanship.
The original Burberry logo, which featured the equestrian knight on a horse, was first introduced in the 1900s. The knight symbolized the brand's association with outdoor activities such as horseback riding and hunting. However, in 2018, Burberry decided to rebrand and update its logo to the current design featuring the man with the umbrella. This rebranding was part of Burberry's efforts to modernize its image and appeal to a younger, more contemporary audience.
Burberry was founded in 1856 by Thomas Burberry in Basingstoke, England. The brand initially focused on producing outdoor clothing, particularly for activities such as hunting and fishing. Over the years, Burberry has evolved into a global luxury fashion brand known for its iconic trench coats, checkered patterns, and innovative designs.
The vintage Burberry logo, with the equestrian knight, is still highly sought after by collectors and enthusiasts. This classic logo reflects Burberry's rich heritage and traditional craftsmanship. However, the current Burberry logo, featuring the man with the umbrella, has a more modern and streamlined look that appeals to a contemporary audience.
The "TB" in the Burberry logo stands for Thomas Burberry, the founder of the brand. The inclusion of his initials in the logo pays homage to the brand's heritage and the legacy of its founder. The TB logo has become a signature element of Burberry's branding and is often featured prominently in its designs.
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